Pothole problems in Yekaterinburg?

Yekaterinburg has a pothole problem, made worse by the empty promises of local politicians to fix it. Local blog Ura.ru and the Voskhod ad agency came up with a nifty solution:

‘We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed.’


Via broadsheet.ie/Red Hot Russia

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